People buy courses. They don't finish them. It's not your coaching. It's the design.
Before You Hit Record: the 16 questions every coach should answer before building a course. It's the interview instructional designers run with experts before anything gets recorded. Rebuilt for coaches, free.
- 16 questions that turn what you already know into a course plan. 60 to 90 minutes of honest writing.
- The Gap Map: label every gap as knowledge, skill, or belief, and see exactly where the coaching moments belong.
- Ends with the one-page design document professionals hand to production teams. You'll build your whole course from it.
No spam. Unsubscribe anytime. You'll also get my Wednesday email.
Record
This is for you if:
- You've been "about to record" the same course for three months. Something keeps stopping you at the outline.
- You already sell a course, and the quiet part is that almost nobody finishes it.
- Your calendar is full of 1:1 calls and your income has a hard ceiling: your hours.
- You've never seriously considered a course. Meanwhile you re-teach the same five things to every single client.
A well-designed course is how one coach helps fifty people at once. That math is the whole point.
What's inside the guide.
Nine pages. 16 questions. One artifact you'll actually use.
Meet your learner.
Five questions that separate your buyer from your learner. Most course advice skips this step, and it's exactly why courses don't get finished.
Map the gaps.
Knowledge, skill, or belief. Label each gap right and you'll know where teaching ends and coaching begins. No video fixes a belief.
Leave with the design doc.
One page: learner, promise, module map, first win, completion strategy. Record from this and nothing else.
Why listen to me.
Because I do this for a living. Twice.
Learning design. Certified corporate instructional designer. Companies hire me to make training adults actually finish. This guide is that exact process, pointed at coaches.
Coaching craft. Master Certified Coach through The Life Coach School. Psych degree. I know where the mindset potholes are because I coach people out of them daily.
Money. Ten years at JPMorgan as a financial advisor. A course is an asset. I'll treat yours like one.
Tech fluency. I run this whole business solo with Claude Cowork. Lean by design, and I teach my clients the same.
Most course advice comes from marketers. This comes from the person companies hire when learning has to stick.
Your clients don't need more content. They need to finish.
16 questions. One page. Your whole course.
