Most $500K coaches take home less than their old corporate salary. Here's how to build one that actually pays you.
The $20K Profit Roadmap. Three phases, one key move each. Built by a former JPMorgan financial advisor and Master Certified Coach who designs courses for corporate adult learners and runs the whole business solo with Claude Cowork.
- The AI-leveraged tech stack. (Claude Cowork, Kajabi, Canva, Gmail. That's it.)
- The one move per phase that actually moves the needle.
- The math that finally works at one coach plus AI (used to require 70-hour weeks or a $4K-a-month team).
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This is for you if:
- You've done the courses, hired the coach, and still don't have a plan you trust.
- "I just need to figure it out" has been your strategy for the last 18 months.
- You're collecting tools faster than you're collecting clients.
- You want a profitable coaching business, not a Vanity Way revenue flex.
Yours can be lean by design.
Three phases. One key move each.
The full roadmap is four pages. Here's the shape of it.
Build the foundation.
Lock the one transformation you deliver. Build the offer around what you already have, not what other coaches are selling.
Generate leads, lean.
Real conversations every single day. People don't buy because they understand your offer. They buy because they trust you.
Launch and convert.
A date on the calendar before you feel ready. The launch isn't the marketing. The launch is the offer being good enough to refer round two.
Why listen to me.
Most coaches have one of these. I have all four.
Money. Ten years at JPMorgan as a financial advisor. I've seen up close what real wealth-building looks like and what it doesn't.
Learning design. I built my chops at an instructional design academy that scaled to seven figures. I still take freelance corporate ID work. I design courses for adult learners as a profession, not a hobby.
Coaching craft. Master Certified Coach through The Life Coach School. Psych degree.
Tech fluency. I run my whole business solo with Claude Cowork and a stack of custom skills I built myself. Most coaches are either avoiding AI or quietly using it without naming it. I'm building with it on purpose.
The combination is the moat. The fourth one is what makes the other three runnable by one person.
Confused coaches collect tools.
Profitable coaches follow a plan.
Your plan is four pages away.
Send Me The Roadmap